Your biggest decision will be choosing your exhibition stand design, so start the process 4 - 6 months before your show date.

Before you decide what to buy or rent and from whom, consider the following:
• What is the history and reputation of the supplier?
• Do they offer the type of product, design service, field service and product guarantee required to create your ideal exhibition stand?
• Is the stand easy to transport and assemble?
• What are the on-going costs, and will it be economical to expand, reconfigure or refurbish for future shows?
• Are rental options available?


Your budget will dictate the type, size and make of stand you can afford. Consider your company image and how you want to be portrayed – quality, high-tech, established, contemporary, sporty or traditional? Shape, colour and design will help create the right image.

Pick a display that will best utilise your space and set you apart from your competitors. Keep in mind your audience.
• The display should say who you are, what you do, and the benefits of your product/service in just a few seconds.
• Exhibition stand design is a specialised field and should be undertaken by a professional organisation with experience in this field.
• You should prepare a detailed written brief that clearly states your objectives.
• Your corporate image and identity should be prominently featured.
• Avoid unnecessary physical barriers – you want visitors to access your stand easily and to feel comfortable.
• Demonstrations and presentations create movement – and movement attracts visitors.
• Be aware of the physiological effects of colour.
• Make sure you are within exhibition requirements for dimensions.
• Signs and displays should be placed high as visitors and furniture can block your message.
• Keep text on graphics to a minimum – pictures and visual imagery work best with succinct and punchy text.
• Use height – most organisers will allow you to build to 4m high. Some will allow you to go to 6m and/or to suspend overhead signage. You’ll need to supply structural drawings (small fee) for approval and to use riggers for overhead signs.
• Ensure staff are readily identifiable.
• Also, think about your accessories for the stand such as furniture, storage space, and lighting.

Remember - your goal is to create an inviting design and clear message. Ask yourself: 'Would I stop to visit this stand?'

Atricle by : www.nimlok.co.uk 

19 comments

  1. SARFRAS // February 3, 2009 at 2:37 PM  

    The feedjit “ widget for visitors where they came from ”according to me is of no use to your visitors instead I suggest you use the feedjit “ Popular pages today ” as it will keep your visitors interested on topics most read on your blog or webpage thereby decreasing the bounce rate of your site. Check out my blog http://gadgets4blog.blogspot.com/ to see the same or for more interesting widgets for your blog or webpage.

  2. C // February 4, 2009 at 6:25 AM  

    I have found the designing an exhibition stand is one of the hardest tasks that I have and probably one of the most important apart from the exhibition follow-up. Thanks for the good business advice. I will try to implement it in the future.

    http://www.aql-ltd.com

  3. Allen... // July 28, 2009 at 11:38 AM  

    We provide Exhibition Stand Booth Design (Trade Show Exhibit Booth Design) Locally in Malaysia and also Internationally Worldwide.

    We assure your booth will be astounding. For sample of our past project and more information, please visit our blog, http://ivisiondesign.blogspot.com/

  4. Ruby // September 19, 2009 at 5:22 PM  

    Hi,

    We provides exhibition stand,trade show stands,modular stands for trade show at an affordable price.We charge by the square metre in order to bring the costs down for smaller exhibitors and include furniture, the building and dismantling of the stand and all of the exhibitor manual paperwork in with the cost. Our large format graphics are 3m high and as wide as your stand is – all printed in one piece with no unsightly gaps.

  5. Ruby // September 19, 2009 at 5:24 PM  

    Hi,

    We provides exhibition stand,trade show stands,modular stands for trade show at an affordable price.We charge by the square metre in order to bring the costs down for smaller exhibitors and include furniture, the building and dismantling of the stand and all of the exhibitor manual paperwork in with the cost. Our large format graphics are 3m high and as wide as your stand is – all printed in one piece with no unsightly gaps.
    Please visit http://www.ukexhibitionstands.co.uk

  6. mack // May 7, 2011 at 12:45 PM  

    Great info! keep up the good work! Trade Show Displays

  7. exhibition banner stands // November 29, 2011 at 3:51 PM  

    Laying the groundwork, organizing your show logistics, focusing on the purpose and positioning of your marketing efforts. Developing promotional opportunities to attract business and communicate a consistent message in line with your image in the marketplace. Developing certain skills in your people that are critical to their effectiveness and overall success. Setting up appropriate after-show follow-up to ensure productive results and benchmarks to evaluate and self-diagnose your efforts.

  8. rainysmith957 // May 28, 2013 at 5:02 PM  

    You are really describing this topic briefly. I really like you’re all points and understand everything about advertising. Your post is too good and very informative, as well. So thanks for this sharing.

  9. rainysmith957 // May 28, 2013 at 5:03 PM  

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  10. Wade Harris // July 29, 2013 at 11:49 AM  

    This is interesting analysis about Exhibition Stand Design . i really like it.Exhibition Stand Design

  11. Wade Harris // August 17, 2013 at 2:24 PM  
    This comment has been removed by the author.
  12. aliah // November 5, 2013 at 2:51 PM  

    I think designing your exhibition stand can be very exciting and exhibition stand design idea should be creative and points you made is good.
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  13. Anonymous // December 23, 2013 at 7:53 AM  

    We provide amazing exhibition stands and large format print solutions. www.targetin1.co.uk

  14. Max Puzzle // January 17, 2014 at 1:43 PM  

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  19. BrandMe Advertising // May 4, 2017 at 2:17 PM  

    This information is very informative for who build exhibition stands. we have exhibition stands company in Dubai.this blog really useful for me.

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