Last week, I has read about location. And then much space do you need?

Knowing where best to position your company and having selected shell scheme or space only puts you half way to selecting your stand space. Next, you need to decide how much space you require.

Consider two factors:
• Your exhibiting objectives
• Your budget

These two elements determine how much space you need.

Some companies like to make a statement about their size to the market and book space accordingly. Others simply take enough space to allow their products to be displayed. If you intend to demonstrate a large piece of equipment, you need to plan for its footprint as well as space for the presenter and visitors.

Space is sold in metres and is priced per square metre. Space size can be as little as 1 x 3m. As a general rule you should allow 4.5 square metres per person. Add to this the exhibition stand, equipment to be shown and some extra space for visitors and you should have a pretty good idea of the space you require.

Article by : 


The first UFI Global CEO Forum for Exhibition Organisers (UCF) will be hosted by IFEMA at Feria de Madrid in Madrid (Spain), from 21 - 23 January, 2009.

The UCF is a by-invitation-only event which provides a key opportunity for CEO's of exhibition organising companies from around the globe to identify and discuss the challenges facing the exhibition media and to seek ways to develop new forms of cooperation.

To view the press release on the UCF, please click here

If you would like to receive additional programme information as it becomes available, please contact:

To attend the UFI Global CEO Forum for Exhibition Organisers (UCF) you must have the strategic responsibilities equivalent to CEO obligations. This could be as head of your company and/or a - legally independent- division.

- Participation at the UCF is by invitation only. This invitation has been sent to you in the belief that you fit in one of the two following criteria:

A) Chairman, CEO, COO, CFO, Owner, Partner, Principal, President, Managing Director, Director General.

B) The top show person (with CEO equivalent responsibility) of a -legally independent- division of a firm with 12 or more staff who has CEO responsibilities for that division.

- If within one company there are shared responsibilities equivalent to the CEO obligations both persons may attend the UCF.

- Participants must currently be producing events.

- Substitutions are not permitted unless approved by the organisers.

- Participation may be refused at all times.

Article by :


Trade shows serve as valuable sales and marketing vehicles to generate business through qualified leads and build brand awareness and relationships. Recent data from the Center for Exhibition Industry Research (CEIR) indicates the total cost of closing a sale without trade show participation averages $1,140 compared to $705 for a show generated lead.

An economic downturn provides an opportunity for companies to look at their marketing programs holistically. This process may reveal that cutting all trade shows from the budget is not the best way to reduce spending. Instead, by implementing a focused methodology companies can achieve greater results and a better ROI.

The guide offers top reasons to exhibit and how to maximize trade show participation in an uncertain economy.

1. Efficient Use of Time.
Trade shows are one of the most efficient methods of marketing. It is an opportunity to connect with a lot of customers and specifiers in a short amount of time–in one location. After all, trade shows are about people connecting with people, brands, information and business solutions—under one roof. This focus translates into efficiency of time and effort, and therefore, dollars.

2. More Focused and Isolated Leads.
During an uncertain economy, budgets may tighten, but the need for new products and services does not necessarily stop. People attend¬ing trade shows are serious about doing business; by not being pres¬ent companies risk missed business opportunities. Also, there are trade shows that are very targeted and specific so you know exactly who will be at the show and on the floor. Think in terms of the quality not quantity of the trade shows in your program.

3. Effective Use of Marketing Dollars.
Few marketing activities show a clear ROI. Trade show impressions, contacts, leads and sales are measurable results that have an actual value. Overall costs are easily computed. When reporting results to upper management and boards of direc¬tors, ROI is not a luxury—it is essential.

4. Bold and Unique Advertising Channel with Minimal Risk.
A different course to take is to exhibit at a vertical trade show, which allows your brand to connect with a specific audience with¬out the distraction of your competitors. Since you can qualify with the number of leads collected at the show, this can be a good investment. For example, a high-end auto brand exhibited at the Consumer Electronics Show, which put this luxury vehicle in front of a huge, affluent audience.

5. Greater Risk in Being Absent.
Consider the long-term effect of not exhibiting at trade shows. Especially in a bad economy, being absent from key shows instant¬ly makes you a non-player in the field and puts your competitors top of mind with customers.
However, simply showing up is not enough. You have to plan how you will attract new leads at the show and how you will follow up with them for effective results.

What You Can Do Now for Better Results

While it is important to continue participating at trade shows, simply showing up is not enough. Very few companies measure their trade show participation. With measurement motives in place you can fine tune your program—which is a lot easier to do in advance of the show—for better return on your marketing spend.

• Before you reduce the number of trade shows from your budget, quantify and qualify your investment. Why are we cutting our trade show schedule? Why are we not benefiting from our trade show participation? What are we not doing right?

• Establish a process for following up with sales leads to get the most out of your trade show experience. Are you using all the necessary tools to measure and weigh results properly? Are you gathering and analyzing the right information?

• Engage staff and clearly communicate your company’s strategy to ensure everyone is on the same page. Do you mandate staff training in order to run a well choreographed, efficient show?

• Consider the architecture of your exhibit to enhance each visitors experience with your company and its brand. Are you using or incorporating rental property in your exhibit? Is your booth design consistent with your branding and messaging platforms?

Image by  Anua22a via Flickr 
Article by 


From now on, the Author will displays the selection exhibitions of this month. The readers can choose the desired exhibitions. Next are the exhibitions in 1st week of December 2008 :   

Location : India / Chennai
Date : 12/01/2008 » 12/01/2008
Frequency : Biannual
Description : Fairs of the sector Building and Construction

Location : India / Mumbai
Date : 12/01/2008 » 12/01/2008
Frequency : Annual
Description  : Fairs of the sector Energy and Environment, International Forum of Oil Fossil-Fue and Energy 

Venue Crocus Expo
Location : Russia / Moscow
Date : 12/02/2008 » 12/05/2008
Frequency : Annual
Description : Fairs of the sector Industry and Machinery , Timber, Paper, Pulp and Woodworking Exhibition.

Location: France / Paris
Date: 12/02/2008 » 12/05/2008
Frequency: Annual
Description : Fairs of the sector Industry and Machinery , Automation & Control, Components and solutions of automation and optimization of processes , Mechanical, electrical, hydraulic, pneumatic, magnetic components , Fluid materials and techniques , Measurement, instrumentation and porcee control , Maintenance.

OSEA 2008
Location: Singapore / Singapore
Date: 12/02/2008 » 12/05/2008
Frequency: Biennial
Description :  Fairs of the sector Energy and Environment The international oil and gas Trade show, Osea showcases the latest drilling and exploration equipment, handling systems, LNG terminals, pipeline components, communication technologies, safety and environmental systems, seismic surveys, and other oil and gas related equipment.

EIBTM 2008
Location: Spain / Barcelona
Date: 12/02/2008 » 12/04/2008
Frequency: Annual
Description : EIBTM 2008 is the Global Meetings and Incentives Trade show that will be held on December 2-4 at Fira Gran Via,Barcelona, Spain. EIBTM 2008 will give the opportunity to discover destinations, products and services from 3,300 suppliers representing over 160 countries, free extensive seminar programme and networking events.  EIBTM is an exhibition for the conference, incentives, events, business travel and meetings industries, held in the Spanish city of Barcelona. It boasts a business-to-business exhibition floor, supported by networking and professional education events, and offers a global Hosted Buyer Program, designed to attract high standing visitors.

Location: Brazil / Sao Paulo
Date: 12/02/2008 » 12/04/2008
Frequency: Annual
Description : Fairs of the sector Logistics and Transportation

Venue: Eurexpo Lyon
Location: France / Lyon
Date: 12/02/2008 » 12/05/2008
Frequency: Annual
Description : Fairs of the sector Energy and Environment, Most important areas this year are: contaminant gas treatment, noises, waste, sustainable development, water, energies, sanitationa, recycling, risks, health and much more. The fair includes topics like renewable energy, natural risks, sanitation, water and much more. Pollutec is the meeting point for many countries, trying to preserv environment.

Location: USA / Dearborn
Date: 12/02/2008 » 12/04/2008
Frequency: Annual
Description : Fairs of the sector Cars, AMS Global Conference 2008, Exclusive Business Networking Forum for Senior Auto Manufacturing Professionals, Dearborn, USA.

Location: Belarus / Minsk
Date: 12/02/2008 » 12/05/2008
Frequency: Annual
Description : Fairs of the sector Food, Beverages and Hospitality Industry.

Venue: Parc des expositions de Bordeaux-Lac
Location: France / Bordeaux
Date: 12/02/2008 » 12/04/2008
Frequency: Biennial
Description : Fairs of the sector Food, Beverages and Hospitality Industry.

Location: United Arab Emirates / Dubai
Date: 12/03/2008 » 12/07/2008
Frequency: Annual
Description : Fairs of the sector Furniture and Decoration, International Furniture and Interiors Exhibition, Dubai, UAE. Index Dubai is Middle east's trade fair for furniture and interior. Last edition was presented with 1,690 companies exhibiting and over 32,000 visitors came from across the globe.There is no doubt, Index is one of the most effective ways of doing the business in the Middle East's furnishing and interiors industry.

Location: Indonesia / Jakarta
Date: 12/03/2008 » 12/06/2008
Frequency: Annual
Description :  The 22nd International Machine Tool, Metalworking and Allied Industries Exhibition. This year the trade show is incorprating Welding Indonesia. Machine Tool, Metalworking and Welding Trade Exhibition.

Location :  Germany / Frankfurt
Date :  12/03/2008 » 12/06/2008
Frequency :  Annual
Description : Fairs of the sector Industry and Machinery, The EuroMold: 15th edition for Mold  making and Tooling , Design and Application Development.

Location: Japan / Chiba
Date: 12/03/2008 » 12/05/2008
Frequency: Annual
Description :  Premier World Semiconductor Manufacturing and Materials Exhibition, Chiba. Semicon 2008 in Chiba is poised to beat all records and attract industry leading keynotes to this years prime semiconductor event in Japan. The annual Semicon Japan in Chiba, is an international trade exposition and conference dedicated to semiconductor equipment, materials and services.
The following market segments are represented: device, materials, and equipment manufacturers;sub - systems ; software ; factory control & facilities and many more.

Location  : USA / Miami Beach
Date : 12/04/2008 » 12/07/2008
Frequency  :  Annual
Description :  Art Basel Miami Beach 2008 is the international Art Trade Show will present an exclusive selection of more than 220 leading art galleries from North America, Latin America, Europe, Asia and Africa. The International Art Show in Miami Beach, USA, is the American sister event of Art Basel in Switzerland. Art Basel Miami Beach combines an international art show with an exciting program of special exhibitions, parties and crossover events including music, film, architecture and design.  Exhibition sites are located in the city's beautiful Art Deco District, within walking distance of the beach and most hotels and restaurants. An exclusive selection ofleading art galleries from North America, Latin America, Europe, Africa and Asia exhibit 20th and 21st century art works.

Location :  Korea / Seoul
Date: 12/04/2008 » 12/07/2008
Frequency: Annual
Description :  Fairs of the sector Building and Construction,  As the leading specialist international trade fair, Glass & Windoor 2008 will be held at the Convention & Exhibition Center(COEX). Glass  & Windoor 2008, a biennial event, will constitute a meeting place for international experts to negotiate , and will be a showcase of the latest technology trend.

Location: China / Shanghai
Date: 12/04/2008 » 12/06/2008
Frequency: Annual
Description :  Fairs of the sector Food, Beverages and Hospitality Industry

Venue : Nantes - Parc Expo - La beaujoire
Location: France / Nantes
Date: 12/04/2008 » 12/06/2008
Frequency: Biennial
Description :  Fairs of the sector Building and Construction. ARTIBAT 2008 will present the professionals of first fix building, public works and landscaping.
The Construction Trade Show for the West of France. Artibat, the exhibition on Construction gathers the professionals of BTP of the sectors of structure and equipment.

Location: Singapore / Singapore
Date: 12/04/2008 » 12/07/2008
Frequency: Annual
Description :  Sports & Fitness Expo 2008: The Sports, Fitness and Nautical Trade show. Sports & Fitness Expo 2008 is the event dedicated to the sports industry that will take place in Decemeber 4-7 at the Singapore Expo. The annual The Sports & Fitness Expo in Singapore, attracts every sports enthusiast to see: Sports equipment, apparel & accessories, Time-keeping equipment, Fitness, clubs and spas, Sports insurance, Adventure travel operators and much more.

Image by : 


Location, location, location...

Availability of good stand space will depend on how early you decide to book. You need to decide the type of space that best suits your objectives and how you intend to use it. If it’s a new show for you, you may decide to leave booking space until quite late as good deals can be available from organisers as it gets closer to the show dates. This tactic however can result in you having limited choice with space selection.

Some exhibitors are tempted to position their stand next to or close to the entrance but often many visitors walk straight into the exhibition, by-passing these positions. You could visit the show at earlier dates to observe visitor behaviour to help you decide.

Corner stands give a feeling of openness and therefore catch visitors easily. Also, the more sides open to aisles the better as it's easier for visitors to walk on. Areas of high traffic where people congregate like seating areas, cafes and refreshment points and toilets can also work well.

Look out for columns in your stand space as this will impact on your available display area, who will be exhibiting near you and any special height restrictions your space may have. Don’t be put off just because you have a large company next to you – this can work in your favour as you take advantage of high traffic.

Generally, space only stands can be designed upto 4m high. At some venues, stands can be built higher than this however, full structural drawings will be required to obtain approval.

In general, exhibition stand space that is smaller than 25 metres squared will use shell scheme and space over 25 metres squared will be a space only site.

The shell scheme option can be good for first time exhibitors or for those on a low budget but space only is cheaper and the saving can be offset against a more beautiful looking exhibition stand!

Space only renting is when you supply everything.

If you choose shell scheme, the organiser will generally provide you with carpet, walls, and your company name on a board. The standard size for shell scheme is 3 x 5 x 2.5 metres.

Image by : 
Article by :