When creating your exhibition marketing budget, make sure you're not leaving anything out. It can be tough to establish an exhibition budget, particularly if you have no past information to help. Your budget can vary from show to show as your requirements alter.

You can use the figures below, taken from exhibition research, as a budgeting guideline:
29% - Space rental
17% - Show services
16% - Stand Design
13% - Travel and expenses
12% - Transportation cost
12% - Advertising and promotional Costs
1% - Other Costs
[Source: CEIR – Center for Exhibition Industry Research, October 1999]
Add a 10% contingency to the total budget.

Image by dbs.ccps.org via google pic. 


It's easy to underestimate the time it takes to properly plan a successful exhibition. To avoid the stress and headaches of exhibiting you need to start planning at least 4 months ahead of the show. This will make life for you and your colleagues much easier and help to avoid last minute panics and extra expenses. Appoint an exhibition co-ordinator with overall responsibility for the show. List out tasks and allocate responsibility and stick to your deadlines. Circulate the exhibition plan to the departments and individuals responsible and chase them up!

A written exhibition plan should provide:
• Objectives
• Time scales
• Budgets
• Space requirements
• Stand and graphic design parameters
• On-site services
• Transportation and logistics
• Staffing levels and training
• Pre- and post-show promotions
• Show evaluation criteria
• On-stand data capture
• Follow-up procedure for leads
Each part of the exhibition plan works together to create synergy and success.
Image by : : www.learnthenet.com


  • Venue: Singapore Expo 
  • Halls : Hall 5 & 6, Atrium 5 & Foyer 2 
  • Location: Singapore / Singapore
  • Date: 11/27/2008 » 11/30/2008
  • Frequency: Annual
  • Website: www.sitex.com.sg

Sitex 2008 - 20th Singapore Consumer Electronics Show.

New attractions at the 2008 Singapore Sitex are sections on sports electronics, digital art and digital music technologies. 

Sitex - Singapore Consumer Electronics and Technology Exhibition.

The annual Sitex Exhibition in Singapore is major consumer trade show where top brands exhibit their latest products and innovations to an eager public of all ages.

Product sections include: animation and comics; automobile electronics; digital cameras camcorders; computer hardware and peripherals; gaming consoles and accessories; business IT; home entertainment and home theatre; IT for kids; telephones and portable music/video players and more.

SITEX is the launch pad for Singapore's best infocomm and consumer electronic products. It's the infocomm event of the year where consumers come face to face with innovative technologies in computer hardware and software, digital products, wireless applications and solutions from world renowned brand.

SITEX is not only about Value Bargains but MORE. It encompasses a learning platform packed with activities for the modern generation to get acquainted with the latest galore of Infocomm and consumer electronic offerings in the market.

Riding on last year’s success, you can expect more than 800,000 visitors and over 500 brands spread across 200,000 sq ft of exhibition hall.

Image by : www.sitex.com.sg


Knowing exactly what you want is a necessary element of success. Make sure that you understand your objectives. Make them SMART:
• Specific
• Measurable
• Achievable
• Realistic
• Timebound

Image by : www.greasemonkeyconversions.com


To find out, get as much information as possible about the show you're considering.
• Ask show organisers for a copy of last year's registration form, and an attendee profile. This will tell you who you'll meet on the show floor.
• Don't be shy about asking for the names of other confirmed exhibitors, and search the list for your competitors.

• Ask past exhibitors and attendees what they liked and disliked about the show, and whether it met their buying and selling needs.
• Ask show management how they plan to promote the show, and what they will do to help your ideal prospect find you there.
It is not enough to select an exhibition because the salesforce believe the company ought to exhibit or because the organisers claim your competitors will be present.


A critical element of your tradeshow marketing is knowing which of the following groups are most interested in your products or services: 

Present customers or clients: These are people you are already doing business with but want to continue nurturing the relationship.

Technical personnel: These people are interested in the technical aspects of your products/services.

Manufacturers: These people produce and may well benefit from what you have to offer.

Specifiers: These people instruct others to use specific products/ services to produce another product. For example, an interior designer might specify using a specific brand of carpeting for a project.

Suppliers: These people might provide you with products/services.

Consumers: These people use the products/services you sell.

Influencers: These people sway others to buy and are often sent to shows to research whats new in the industry.

Consultants: These people advise others about specific products/ services.
Definitely take time to think through the group or groups you want to target because doing so will help direct your marketing promotional efforts.


Before you book the space and pay the deposit, ask yourself some straightforward questions:

• Why am I exhibiting at this show?
• What products/services will I be showing?
• What do I want to accomplish here?
• What will I be doing to achieve the results?
• What image do I want to project?
• How does this specific exhibition fit into my broader sales and marketing plans?

Your answers to these questions form the specific objectives you need to set to be a successful exhibitor. And remember, the objectives you set should be measurable and obtainable. If you set a specific number of leads to generate or units to sell, you will find it much easier to judge your success at the end of the show. Setting challenging goals for performance is important, but don't be unrealistic - you want to succeed!

Companies choose to exhibit for the following reasons:

• Build Sales
• Customer relationships
• Market research
• Media relations/PR
• Brand building
• Channel building and support


There will be a point in your working life whereby you will need to run an exhibition, whether it is a large public event or a small local event. This is a daunting task for someone who has had little or no experience in organising an exhibition of any sort, therefore understanding and researching what you need to do to is a good start.

The first thing you will need to do is make a plan of the exhibition. This is an obvious step, however, it is a common mistake that people can make when putting on an exhibition without a plan and only acting on instinct hiring out expensive pop-up display stands that later appear irrelevant to the concept of the exhibition.

It is important that you ask yourself the following questions to help better prepare for the exhibition. What is the aim of the exhibition? What are you trying to promote? What services are you offering? What do you want people to feel when they attend? Are you trying to target a specific audience or is this an open event? Is there a specific theme to the exhibition? (Technology, health, beauty etc), Where will this event take place and at what time? What equipment will you be needing (e.g. pop-up display stands, lighting, projector screens, banner stands etc).

Once you have made a plan of action, made a list of all the things you will need, calculated the costs and the number of people needed for the event, only then can you take the next step into hiring equipments, booking a venue early and spending out on promotional information.

Local events are usually kept simple and small, these are relatively easy to organise but it could also still go very wrong. Handing out leaflets, notifying the local press and putting up posters is a great way to attract attention. Visiting local churches, shops, schools and community centres are an even better way to interact with people face-to-face is a more likely way to get people to come.

The same strategy works for bigger and larger events. Make calls to your clients, put up notices on websites, use press releases and if you need to get in contact with the media. Whilst making this effort into publicising the event, find out what you will be displaying, what equipment you will need, designate tasks to different people (as you can run the organisation on your own), see to the design of the banner, graphic or pop-up display stands (decide which ones are most effective taking into account of the costs).

Some exhibitions are very well displayed, attracting and impressing visitors. What is most impressive is what people will gain from attending, so be sure to provide them with what they need e.g. if it is a local fundraising event provide various activities, refreshments and information about what the event is in aid of.

Sometimes exhibitions are just a way to market and advertise a certain kind of brand; this is not necessarily a bad thing if it is a trade show or a technology fair. When clients are approaching you, you need to make it worth their while by making contact with them and providing succinct information about what you do.

Finally give yourself enough time to prepare, never leave anything to the last minute and stick to your agenda. It is always good to devise a timetable of some sort so you can have it in your head exactly what is going on at what time and it will help you run things smoothly. The best way to get a good insight into running an exhibition or small event is to observe one yourself, ask questions and gain advice from experienced event organisers.

About the Author 

Anna Stenning is an expert on exhibitions and knows the importance of hiring out the right banner and pop-up display stands to provide a good impression. For more information on exhibition equipments visithttp://www.keyboardgraphics.com/


Washington Craft Show 2008 : A prestigious craft show for discriminating customers and distinguished craft artists.

After American people were made busy with president's election, and Barack Obama already win the election, Now, it's time to relax to see this event. 

Over 140 fine artists will be chosen to take part in the 2008 Washington Craft Show. A highly competitive pool of applicants is judged beforehand on the basis of technical skill, quality of workmanship, and originality of design. The final selection is then eligible for the prizes during the show and all exhibitors are encouraged to come and meet their potential customers.

Washington Craft Show : High End Craft Exhibition, Washington DC.

Among the nation's premier events of contemporary American craft, designed for knowledgeable collectors as well as discriminating shoppers who appreciate high quality and original design,the annual Washington Craft Show presents some of the United State's leading craft artists.

This juried event features recognized masters and promising emerging artists accompanied by their latest collections of exceptional one-of-a-kind and limited-edition art for the home, office and to wear.
Prize giving ceremonies and talks from experts complete the agenda.


  • Venue : Dubai International Convention & Exhibition Centre ( DICEC) 
  • Hall : Halls 3, 4, 5, 6, 7, 8, Sheikh Maktoum Hall
  • Country : United Arab Emirates / Abu Dhabi 
  • Date : 11/11/2008 - 11/15/2008
  • Frequency : Annual
  • Organizer : Dubai World Trade Centre
  • Website : http://www.jewelleryshow.com
  • Open To : Trade and Public

  • Description :
  • Dubai International Jewellery Week reflects one of the world's most dynamic markets for luxury goods. It provides the perfect platform for global and regional manufacturers to meet buyers from the Gulf, North Africa, India and beyond. Dubai International Jewellery Week builds upon international interest in the Middle East's jewellery landscape to provide a week long extravaganza of three distinct shows  Areeq Dubai, Jewellery Collections Dubai and Jewellery Trade Dubai. These tailored events will deliver focused forums for traders, consumers and exhibitors from across the globe, with more than 400 exhibitors from over 20 countries.

  • Why Dubai :
  • "Because we have no taxes, easy imports procedures and a huge turnover, we can sell Italian gold cheaper than they do in Italy, and Indian buyers come here for their Indian made wedding jewellery"
  • - Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG)
  1. Dubai gold imports were worth $14.75 billion in 2006 and are expected to double in the coming years with retail trade reaching around $3 billion.
  2. Gold trade through Dubai reached $5.23 billion in the third quarter of 2007, an increase of 55% compared to the same period in 2006.
  3. City of shopping – An incredible place for shopping that attracts tens of millions of visitors annually to its ultra-modern shopping malls.
  4. Customs duties are low at 4% with many exemptions.
  5. The jewellery market of the UAE is worth $6.13 billion the second biggest in the region after Saudi Arabia.
  6. The region is one of the largest marketing arms in the world for luxury jewellery and timepieces, estimated to be worth nearly $10 billion dollars by 2010.
  7. The UAE will soon become the top export market for Italian jewellers, replacing the US, reported Reuters.
  8. Maurizio Castro, Director General of Vicenza Fair, said that "maybe in 2008 and certainly in 2009 the Emirates will become the main export market for Italian jewellery".
  9. "10 per cent of its GDP in 2007 was derived from combined gold and jewellery revenues," said H.E. Mohammed bin Abdulaziz Alshihhi, Undersecretary - Planning Sector, UAE Ministry of Economy.
  10. In 2007, Dubai's rough diamond trade saw a 29% increase from 2006 to reach $4.82 billion, with trade in polished diamonds rising a massive 88% to hit $6.41 billion.
  11. Dubai Pearl Exchange (DPE) – establishment of the DPE is to revive the UAE's historical status as a leading destination for pearl diving and trading.
  12. The United Arab Emirates accounts for 14% of the world's jewellery sales.
  13. According to the World Wealth Report published by Merrill Lynch, there are 68,100 millionaires residing in the Emirates today.
  14. Dubai is synonymous with high quality and affluence and according to the Wage Index it now outranks Hong Kong, Moscow and Rome for highest gross pay per individual.
  15. Tourists account for 46% of all jewellery sales within the UAE.

Source: 1000 Numbers & Reasons Why Dubai, Dubai eGovernment, Dubai Economic Lands, DTCM, and Dubai Chamber of Commerce.