Your biggest decision will be choosing your exhibition stand design, so start the process 4 - 6 months before your show date.

Before you decide what to buy or rent and from whom, consider the following:

• What is the history and reputation of the supplier?

• Do they offer the type of product, design service, field service and product guarantee required to create your ideal exhibition stand?

• Is the stand easy to transport and assemble?

• What are the on-going costs, and will it be economical to expand, reconfigure or refurbish for future shows?

• Are rental options available?

Your budget will dictate the type, size and make of stand you can afford. Consider your company image and how you want to be portrayed – quality, high-tech, established, contemporary, sporty or traditional? Shape, colour and design will help create the right image.

Pick a display that will best utilise your space and set you apart from your competitors. Keep in mind your audience.

• The display should say who you are, what you do, and the benefits of your product/service in just a few seconds.

• Exhibition stand design is a specialised field and should be undertaken by a professional organisation with experience in this field.

• You should prepare a detailed written brief that clearly states your objectives.

• Your corporate image and identity should be prominently featured.

• Avoid unnecessary physical barriers – you want visitors to access your stand easily and to feel comfortable.

• Demonstrations and presentations create movement – and movement attracts visitors.

• Be aware of the physiological effects of colour.

• Make sure you are within exhibition requirements for dimensions.

• Signs and displays should be placed high as visitors and furniture can block your message.

• Keep text on graphics to a minimum – pictures and visual imagery work best with succinct and punchy text.

• Use height – most organisers will allow you to build to 4m high. Some will allow you to go to 6m and/or to suspend overhead signage. You’ll need to supply structural drawings (small fee) for approval and to use riggers for overhead signs.

• Ensure staff are readily identifiable.

• Also, think about your accessories for the stand such as furniture, storage space, and lighting.

Remember - your goal is to create an inviting design and clear message. Ask yourself: 'Would I stop to visit this stand?'

Atricle by : www.nimlok.co.uk