When creating your exhibition marketing budget, make sure you're not leaving anything out. It can be tough to establish an exhibition budget, particularly if you have no past information to help. Your budget can vary from show to show as your requirements alter.
You can use the figures below, taken from exhibition research, as a budgeting guideline:
29% - Space rental
17% - Show services
16% - Stand Design
13% - Travel and expenses
12% - Transportation cost
12% - Advertising and promotional Costs
1% - Other Costs
[Source: CEIR – Center for Exhibition Industry Research, October 1999]
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