When selecting furniture for your stand, use just enough to create a welcoming atmosphere. Place tables for literature and other materials on the sides of your stand space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if your stand staff start getting too comfortable, they’ll have a tough time getting up to speak to prospects.

Flowers and plants are a fun and interesting way to liven up a dull or drab display. Buying your own plants will help save you money. Plants are useful to accentuate graphics, hide electrical wiring, and add a touch of natural life to the environment. Consider using silk plants as they’re more durable, and you’ll be able to re-use them at other shows.

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